# Time Valuer

> Time Valuer ("Time Valuer: Time to Money") is an iPhone app (iOS 26 or later, iPhone only) that prices time. It turns pay and income goals into value per hour, minute and second, then shows what purchases and activities cost in time, the working time and money left today and this year (Outlook), whether to do something yourself or pay someone, and what projects and meetings cost a business. It's designed for time management, productivity, income tracking and goal tracking. Free to download; each profile is a one-time $9.99 purchase saved on the device; no subscription; no account; collects no data. Developer: Michael Kentrock. App Store: https://apps.apple.com/us/app/time-valuer-time-to-money/id6743947447

## Calculations

- Value of time: yearly pay ÷ working hours a year (2,080 for 40 hours × 52 weeks) = value of an hour; ÷ 60 = a minute; ÷ 3,600 = a second.
- Income goal with margin: goal = base × (1 + margin), broken down to the hour and minute; profiles can be compared to track growth.
- Outlook: working minutes left today, this week, this month and this year from the profile's schedule, and their value.
- Time Price: hours of work = price ÷ value of an hour.
- Delegation: task length × value of an hour, compared with the price of paying someone.
- Money stopwatch: elapsed time × value of a second, counted live.
- Project cost: sum of each team member's hours × their hourly value, plus a margin to set the price.
- Meeting cost: sum of each attendee's hourly value × the meeting's length, ranked by attendee.

## Key facts

- Name: Time Valuer: Time to Money (Time Valuer)
- What it is: An iPhone app that prices time: it turns pay and income goals into value per hour, minute and second, and uses that to price purchases, activities, goals, projects and meetings.
- Main uses: Time management and productivity (Outlook), income and goal tracking, better decisions such as whether to delegate, and pricing business time.
- Platform: iPhone only. Requires iOS 26 or later.
- Price: Free to download. Each profile is a one-time $9.99 purchase saved on the device. No subscription.
- Privacy: Collects no data. No account or sign-in. Profiles are saved on the device.
- Category: Productivity
- Developer: Michael Kentrock
- Currencies: USD, GBP, CNY, JPY
- Accessibility: Dark mode and Reduced Motion support
- App Store: https://apps.apple.com/us/app/time-valuer-time-to-money/id6743947447
- Website: https://timevaluer.com
- Last updated: October 20, 2026

## Worked examples

- Income goal: $150,000 a year is $1.20 a minute; a $250,000 goal is $2.00 a minute. The gap is $0.80 a minute.
- Delegation: at a $250,000 goal ($120.19 an hour), 4 hours of cleaning costs $481 of time; a $160 cleaner keeps $321 on track.
- Business: a 200-hour project for a team of five costs $12,212 in time; a 40% margin makes a $17,096 quote; a flat $10,000 bid would lose $2,212.

## Pages

- [Home]({SITE}/): What Time Valuer does, with an animated demo, examples, pricing and questions.
- [How it works](https://timevaluer.com/how-it-works/): Use Time Valuer every day, in a few minutes.
- [Outlook](https://timevaluer.com/outlook/): Time management that shows what's left today and this year.
- [Income and goal tracking](https://timevaluer.com/income-goals/): Make a big income goal manageable, minute by minute.
- [Do it yourself or pay someone?](https://timevaluer.com/delegate/): Delegate with confidence and stay on track.
- [For business](https://timevaluer.com/for-business/): Price projects, teams and meetings on real time.
- [Pricing](https://timevaluer.com/pricing/): Free download, $9.99 per profile, paid once.
- [Resources](https://timevaluer.com/resources/): Key ideas on time, money and goals.
- [Glossary](https://timevaluer.com/resources/glossary/): Time management and money terms, defined.
- [Questions and answers](https://timevaluer.com/faq/): Privacy, pricing and how the numbers work.
- [About Time Valuer](https://timevaluer.com/about/): Plain facts for press and AI assistants.

## Key ideas

- [Time isn't money. It's worth more.](https://timevaluer.com/resources/time-is-not-money/): Money can be earned back. Time can't. Pricing it is how you start treating it that way.
- [Price everything](https://timevaluer.com/resources/price-everything/): What if you knew what everything costs, in time, relative to where you are now and where you want to be?
- [Break goals down to the minute](https://timevaluer.com/resources/break-goals-down-to-the-minute/): A $250,000 goal is hard to act on. $2.00 a minute isn't.
- [Delegate below your rate](https://timevaluer.com/resources/delegate-below-your-rate/): If someone can do it for less than your time is worth, pay them.
- [What's left matters more than what's spent](https://timevaluer.com/resources/what-is-left-matters-more/): You can't change the hours behind you. You can decide what to do with the ones in front of you.

## Glossary

- [Time value](https://timevaluer.com/resources/glossary/time-value/): What an hour, minute or second of your time is worth in money, based on what you earn or want to earn.
- [Hourly rate](https://timevaluer.com/resources/glossary/hourly-rate/): Yearly income divided by the hours worked in a year. For a salary, 2,080 hours is the standard.
- [Effective hourly rate](https://timevaluer.com/resources/glossary/effective-hourly-rate/): What you really earn per hour once all the hours you actually work are counted, not just the contracted ones.
- [Value per minute](https://timevaluer.com/resources/glossary/value-per-minute/): Your hourly value divided by 60. The smallest unit most decisions are made in.
- [Opportunity cost](https://timevaluer.com/resources/glossary/opportunity-cost/): The value of the best thing you gave up to do something else. With time, it's what those hours could have earned or achieved.
- [Time price](https://timevaluer.com/resources/glossary/time-price/): What something costs in hours of your work instead of dollars. Also called time cost.
- [Time to money](https://timevaluer.com/resources/glossary/time-to-money/): Converting time into its money value, and money back into time, using your rate.
- [Time value of money](https://timevaluer.com/resources/glossary/time-value-of-money/): The finance principle that a dollar today is worth more than a dollar later, because it can earn a return.
- [Sunk cost](https://timevaluer.com/resources/glossary/sunk-cost/): Time or money already spent that can't be recovered, and so shouldn't decide what you do next.
- [Return on time invested (ROTI)](https://timevaluer.com/resources/glossary/roti/): What you get back for the time you put into something, compared with what that time is worth.
- [Delegation](https://timevaluer.com/resources/glossary/delegation/): Handing a task to someone else so your time goes to work worth more. Worth it when they cost less than your time does.
- [Outsourcing](https://timevaluer.com/resources/glossary/outsourcing/): Paying an outside person or company to do recurring work, such as bookkeeping, cleaning or design.
- [Margin](https://timevaluer.com/resources/glossary/margin/): A percentage added on top of a base amount to set a target or a price. In profit terms, the share of the price you keep.
- [Markup](https://timevaluer.com/resources/glossary/markup/): The amount added to cost to set a price, as a percentage of the cost.
- [Fully loaded cost](https://timevaluer.com/resources/glossary/fully-loaded-cost/): What an employee really costs: salary plus benefits, taxes, equipment and overhead.
- [Billable hours](https://timevaluer.com/resources/glossary/billable-hours/): Hours of work that can be charged to a client. The rest, such as admin and sales, are non-billable.
- [Utilization rate](https://timevaluer.com/resources/glossary/utilization-rate/): The share of working hours that are billable or productive.
- [Meeting cost](https://timevaluer.com/resources/glossary/meeting-cost/): The combined value of everyone's time in a meeting, for as long as it runs.
- [Project cost](https://timevaluer.com/resources/glossary/project-cost/): The total value of the time a project takes, plus any other expenses.
- [Cost-plus pricing](https://timevaluer.com/resources/glossary/cost-plus-pricing/): Setting a price by adding a margin to the full cost of the work.
- [Cost of delay](https://timevaluer.com/resources/glossary/cost-of-delay/): What it costs to finish something later than you could have, in lost value or time spent waiting.
- [Income goal](https://timevaluer.com/resources/glossary/income-goal/): The yearly income you're working toward, ideally broken down into an hourly and per-minute target.
- [Goal tracking](https://timevaluer.com/resources/glossary/goal-tracking/): Measuring progress toward a goal regularly, against a clear target.
- [Income tracking](https://timevaluer.com/resources/glossary/income-tracking/): Recording what you earn over time, across jobs, clients and side projects, to see growth.
- [Run rate](https://timevaluer.com/resources/glossary/run-rate/): A yearly figure projected from a shorter period, such as a month.
- [Forecasting](https://timevaluer.com/resources/glossary/forecasting/): Estimating future results, such as income or time left, from what you know now.
- [Time management](https://timevaluer.com/resources/glossary/time-management/): Planning and controlling how you spend your time, so it goes to what matters most.
- [Parkinson's law](https://timevaluer.com/resources/glossary/parkinsons-law/): Work expands to fill the time available for its completion.
- [Time blocking](https://timevaluer.com/resources/glossary/time-blocking/): Scheduling fixed blocks of time for specific work, instead of working from a to-do list.
- [Deep work](https://timevaluer.com/resources/glossary/deep-work/): Focused, uninterrupted work on hard tasks, the kind that creates the most value.
- [Pomodoro technique](https://timevaluer.com/resources/glossary/pomodoro-technique/): Working in 25-minute focused intervals with short breaks between them.
- [Eisenhower matrix](https://timevaluer.com/resources/glossary/eisenhower-matrix/): Sorting tasks by urgent and important into four boxes: do, schedule, delegate and drop.
- [Pareto principle](https://timevaluer.com/resources/glossary/pareto-principle/): Roughly 80% of results come from 20% of the effort. Also called the 80/20 rule.
- [Time audit](https://timevaluer.com/resources/glossary/time-audit/): Tracking where your time actually goes for a week or two, then reviewing it.
- [Context switching](https://timevaluer.com/resources/glossary/context-switching/): Moving attention from one task to another, and the time lost refocusing each time.
- [Productivity](https://timevaluer.com/resources/glossary/productivity/): Output for the time put in. For knowledge work, the value created per hour.
- [Time poverty](https://timevaluer.com/resources/glossary/time-poverty/): Having too little discretionary time, even with enough money.
- [2,080 working hours](https://timevaluer.com/resources/glossary/working-hours-per-year/): The standard number of working hours in a year: 40 hours a week × 52 weeks.